Branding and website for 180° Collective

180° Collective is a brand builder founded by Chileans in Europe, with the mission of developing global brands that respond to the aspirations of the modern and future consumer. Its approach encompasses wellness, health, sports and emerging trends, with a commitment to quality, innovation and excellence.

Branding:

The concept of the brand was born from the emotional connection of its founders with Chile. The name “180°” symbolizes their view to the south from Europe, where they currently reside. Inspired by this narrative, we highlight the majesty of Chilean geography: its imposing mountains, vast landscapes and the immensity they evoke.

180° Collective embodies the spirit of exploration and adventure, reflecting a commitment to challenging limits, innovating and discovering new opportunities. The brand conveys this purpose, inspiring its customers to explore new horizons and find the extraordinary in everyday life.

Sito web:
We opted for a sober aesthetic that prioritizes clarity and intuitive navigation, creating a space where 180° Collective brands, both existing and future, can stand out.

The design integrates geometric shapes and organic textures, symbolizing the connection between the natural and the contemporary. Our goal was to reflect a global vision, a commitment to innovation and the professionalism that defines the collective.

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