Rebranding, UI and UX Design for Chiletec

Chiletec is a trade association that, for more than 22 years, has brought together companies from the technology industry in Chile. Its purpose is to act as a catalyst for the development of the sector, serving as a meeting point, reference and coordination of common efforts among its members, in addition to promoting technological advancement and innovation in the country.

In this project, we focus on renewing their visual identity and digital experience to faithfully reflect their leadership and their impact on the national technological ecosystem.

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Rebranding:
Inspired by the collaborative essence of Chiletec, we designed a graphic concept of interconnected blocks that represent the companies in the union and their contribution to collective growth. We modernized the brand's distinctive color palette to reflect innovation and technological evolution, and we selected current typefaces that transmit technology, dynamism and avant-garde, strengthening its visual identity.

UI/UX design:
The redesign of the interface and user experience sought to make Chiletec's digital platform a functional, accessible and intuitive space. We optimize navigation and prioritize access to key information, facilitating the connection between members and highlighting the services that the association offers to its members and to the technology sector in general.

This project not only revitalized Chiletec's image, but also strengthened its role as a reference in the Chilean technology industry.