Branding for Curo digital art brand

In collaboration with our client Curo: Digital art platform dedicated to promoting and celebrating Latin American art in the digital context, we embarked on the challenge of creating your brand identity.

From day one, this project appealed to us deeply, as we shared a deep interest in artistic exploration and the creation of impactful visual experiences. Working together with the Option Venture Studio team, led by Rocío Bravo, allowed us to forge a rich and creative synergy that fostered freedom of expression and clarity in the objectives of the project.

Curo's identity is intrinsically linked to quantum physics, in particular to the concept of a wormhole. This analogy is an invitation to explore different realities and spaces, such as the metaverse, where digital works of art come to life and acquire value beyond our traditional perception. In the metaverse, works of art are experiences that challenge our understanding and lead us to question the very nature of reality.

The Curo logo is a graphic representation of this idea, with circular shapes that evoke the appearance of a black hole. The logo's visual funnel captures the feeling of a journey through the hole, creating an impression of movement and constant exploration. This unique visual identity reflects the essence of Curo as a portal to a constantly evolving artistic and digital world.

In addition to branding design, we have provided copywriting consulting services and communication campaigns for Curo's social networks, helping to convey its vision and attract an audience passionate about digital art and exploration in the metaverse.

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