Branding for the InPersona AI platform

InPersona was born from the innovative minds of two friends who met at MIT and shared a bold vision: to use artificial intelligence to create a platform that revolutionizes the study process for young people.

The imaginary of the InPersona brand is rooted in the aesthetics and legacy of the Bauhaus school. The Bauhaus, which means “building house” in German, was founded more than a century ago in Germany and advocated a reform of artistic teaching as a basis for transforming society. InPersona shares this vision by seeking to change the paradigms of education through disruptive methodologies that take advantage of technology to offer personalized learning. Both InPersona and the Bauhaus share the same DNA: the belief that education is the key to social progress and the willingness to embrace innovation and technology for the sake of more effective education.

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The InPersona brand isotype is an ingenious representation that combines geometric elements to form a face. This face symbolizes the fusion between the word “person” in the brand name and the prefix “in”, since its features are partly composed of the letter “i”. It can also be interpreted as the robotic personality of the “virtual teacher” who will interact with students, thus marking the convergence between humanity and technology in the educational process.

The choice to adopt the Bauhaus style in the brand's identity aligns perfectly with their vision and goal to reinvent education. The simple lines and primary colors used in aesthetics reflect the category of education and convey a sense of modernity and progress.

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