Identity and website for the Global Young Entrepreneurs Foundation

The challenge posed was clear: to create a brand that reflected the diversity, creativity and potential of young people in the early stages of their development. In addition, we needed to develop an iconography that would capture the core values of GYE (Global Young Entrepreneurs). The NGO aspired to provide every child and young person with the necessary tools to thrive in the field of entrepreneurship and innovation.

We developed a brand that is both inspiring and representative of the diversity and creativity that characterizes young people. At the heart of this brand is a unique and significant isotype. Each figure within the isotype, from a semiological perspective and using Gestalt principles, forms the initials of the foundation, as well as additional symbols such as a heart and a hand.

This isotype not only effectively communicates GYE values, but it also creates an emotional connection with the audience, highlighting the importance of youth entrepreneurship and its positive impact on society and the economy.

‍