Branding for Sustainable Gardens

In collaboration with our client Wefarm, we had the exciting challenge of creating a brand that embodies the vision of sustainable smart gardens for every household in Chile. Wefarm is dedicated to offering solutions that allow people to grow fresh food directly in their homes, and our goal was to create a brand identity and a website that reflected the core values of this project: positive environmental impact and sustainability.

Right from the start, we plunged into the world of agriculture and nature to draw inspiration. We wanted the Wefarm brand to convey the freshness and vitality of the orchards, while highlighting its technological approach. This is how the idea of incorporating botanical elements into the brand's visual identity was born.

The letter “W” in the name “Wefarm” became the central element of our design. The shape of this letter was stylized to resemble a stem or leaf from an orchard, creating a direct visual connection with nature. In addition, we chose a main color green, which evokes freshness and nature, and a touch of purple to represent the technological component of the project.

‍