Branding for Latam Fest Startups

In the exciting world of Latin American startups, Startups Latam Fest is the epicenter of innovation, creativity and collaboration. Every year, more than 200 of the region's most influential startups come together for this festival that celebrates the audacity and entrepreneurial spirit that drives Latin America into the future.

Under the eaves of Option Venture Studio, the challenge was to carry the parent brand, Startups Latam, and bring it to life in a totally new and bold way, focusing on the essence of a festival. To achieve this, we took inspiration from the punk imaginary, infusing a bold and rebellious attitude into the branding of the event. However, we kept the fluorescent color palette that characterizes the brand, creating a unique fusion of courage and vibrancy.

Not only did we develop graphics, but we also assumed the artistic direction of the audiovisual pieces, which allowed us to take the Startups Latam Fest experience to a completely new level. Every detail, from the prints to the gigantographs and the stands, was carefully designed to convey the essence of the event and create an atmosphere in which innovation and creativity would flourish.

The Startups Latam Fest is much more than an event; it's an explosion of energy, a platform for collaboration and a celebration of what's possible in the Latin American startup ecosystem.