Branding Startup Latam

In collaboration with Startup Latam, a vibrant community of entrepreneurs with a clear focus on promoting startups throughout Latin America, we have had the honor of carrying out a project that not only redefines the brand, but also strengthens the fabric of the entrepreneurial ecosystem in the region.

Under the eaves of Option Venture Studio, we embrace the challenge of rebranding, transforming the brand of “Chilean Startups” into “Startup Latam”. This evolution marked the beginning of an approach that would encompass all Latin American countries. Our conceptual inspiration came from mutualism, a biological interaction in which individuals of different species benefit each other, thus improving their ability to adapt and generating biodiversity.

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The isotype we designed is based on the flexibility and movement of sea anemones, natural examples of mutualism in nature. This aesthetic merges with the geographical shape of Latin America, creating a synthesis that encapsulates two fundamental concepts for Startup Latam: collaboration and the presence of startups throughout the region.

In addition to the brand, we also had the privilege of giving life to the graphic imaginary of Startup Latam Fest 2022, an event that brought together more than 200 startups and 500 exponents from all over Latin America. In this project, we explored a conceptual storytelling that challenged the traditional norms of entrepreneurship, adopting a punk and carefree approach. Fluorescent colors, dynamic figures and bold elements became key pieces for this brand, which enchanted us with its avant-garde spirit.

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