Branding and website for Fundación MC

In collaboration with the MC Foundation, we have had the honor of developing a branding project that seeks to transform the social reality of Chile with the help of the Matte group. The MC Foundation has a clear and powerful mission: to break down the barriers that perpetuate social differences in the country and to strengthen organizations that work tirelessly to build a more equitable future.

‍

Our challenge in this project was to create branding that reflected the values and vision of the foundation, while incorporating the identity of the Matte Capdevila family, which plays a crucial role in leading this cause. What emerged was a powerful and symbolic representation.

The initials “MC” became the heart of branding, and their ingenious layout formed a pyramid. This pyramid became a symbol of progress and progress, representing the path to the top and the success that the foundation aspires to achieve in its fight for social equity. But the pyramid can also be seen as a tent, a safe and welcoming haven that symbolizes the MC Foundation as a home for those seeking positive change in society. In this way, the idea of a big family that works together to achieve a better future was captured.

‍