A Renewed Branding for the Future of Metropolitan Districts.

Distrito Co is an initiative of the Government of Santiago, with the support of the Metropolitan Regional Council and implemented by Fundación Chile, which seeks to revitalize commercial districts through public-private collaboration to boost the local economy.

We expanded and modernized the branding of Distrito Co to improve its attractiveness and positioning. Our work included the revision and extension of the typography, the updating of the color palette and the development of new graphic elements, ensuring a visual identity more aligned with the objectives of the program.