Naming, Branding and Audiovisual Campaign for the INIA

Highlighting the quality and tradition of local potato producers in the province of El Ranco.
INIA | Gobierno de Chile
Branding
Packaging
Campaign
Web Design
Photoshoot
Chile
Highlighting the quality and tradition of local potato producers in the province of El Ranco.
INIA | Gobierno de Chile
Branding
Packaging
Campaign
Web Design
Photoshoot
Chile
The Institute for Agricultural Research (INIA), with 56 years of experience, is the leading entity in agri-food research, development and innovation in Chile. Linked to the Ministry of Agriculture, it promotes technological solutions for sustainable development for the benefit of farmers and society.
The INIA, in collaboration with the Regional Government of Los Ríos and its Lagging Zones Program, launched an initiative to support local farmers in the optimization of their potato production processes and their integration into the market.