Naming y Rebranding para Trazo (antes Qentaz)

Trazo is a Colombian startup that optimizes collection management and reconciliation for last-mile logistics companies. Its solution makes it easier to track and manage payments, ensuring more efficient financial processes and reducing errors in revenue traceability.

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We worked closely with the Trazo team to redefine its identity, starting with a strategic naming process that would reflect its evolution and its promise of value: managing collections and reconciliation with precision and confidence in the last-mile logistics sector.

We built a new visual identity that transmits dynamism, security and clarity, consolidating our position as a reliable ally in financial traceability. Under the tagline “You mark the destination, we chart the path”, we reinforce their commitment to offering agile and efficient solutions, eliminating worries for their customers.

From the creation of the color palette, logo and brand applications, to its implementation at different points of contact, we developed a coherent identity aligned with Trazo's vision of growth.

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