Website and branding for CAP

In collaboration with CAP Acero, we have had the privilege of embarking on a project that not only promotes innovation in architecture, but also has a profound social impact in Chile: the CAP Architecture Competition. This competition brings together diverse architecture schools in the country with the objective of addressing social challenges through innovative architectural projects in areas such as education, health, urban planning and more.

Our challenge was clear and exciting: to carry out a complete rebranding of the existing brand and to create an application platform that reflected the essence of the competition and the values it seeks to transmit. In addition, each year the contest adopts a different thematic approach, which led us to design a graphic line that adapts to the specific theme of that year.

In addition, we keep up to date the application platform that provides architecture schools with effective tools to submit their projects and participate in the competition.

On the other hand, the brand adopts a new color range every year that is directly linked to the theme of each contest and the topic to be discussed.